Legal document

Atuule Marketing Agency Limited: Terms of Service

Version: 1.0 · Effective date: 23 September 2026 · Last updated: 23 September 2026

These Terms govern access to and use of the Services provided by Atuule Marketing Agency Limited, a Zambia-based provider of multi-tenant business software and digital workspace infrastructure.

These Terms apply to each organisation or business that subscribes to, owns, or controls an Atuule Workspace (“Tenant”); and each individual who creates an account, joins a Workspace, administers a Workspace, or otherwise uses the Services (“User”).

If you accept these Terms on behalf of a Tenant, you confirm that you have authority to legally bind that Tenant. If you subscribe or use the Services personally, these Terms apply to you as the account holder and User.

A person who only browses Atuule’s public website is a “Public Visitor.” Browsing public pages alone does not create a subscription, Workspace, or commercial agreement. However, provisions concerning public content, intellectual property, security, acceptable use, and privacy may apply where relevant.

If you do not agree to these Terms, do not create an account, subscribe to the Services, join a Workspace, or use the Services.

1. Atuule relationship

Atuule is a multi-tenant business software platform. It provides independent organisations with secure workspaces for operations, records, contacts, correspondence, messaging, commerce tools, AI assistance, reporting, integrations, and managed growth services. Each tenant operates its own isolated workspace and controls its branding, members, customers, records, products, services, pricing, policies, and business decisions.

Services may include workspaces, business websites and online stores, catalogue management, customer and member records, correspondence, billing and invoices, operational workflows, Njavwa and other AI-assisted tools, integrations, growth services, and approved generated sites or mini-apps.

2. Definitions and workspace access

“Atuule” means Atuule Marketing Agency Limited. A “Tenant” is the organisation or business that subscribes to, owns, or controls a Workspace. A “User” is an individual account holder, Workspace member, administrator, authorised representative, or other person permitted to use the Services. An “Account Holder” is the individual who creates or controls an account. An “Authorised Representative” is a User with authority to accept contractual terms for a Tenant. A “Workspace” is the Tenant’s isolated Atuule environment. A “Tenant Customer” is a customer, member, contact, or other person dealing with a Tenant through that Tenant’s website, forms, messaging, storefront, or workflows. A “Public Visitor” only browses public Atuule pages without creating an account or using the Services.

In these Terms, “you” or “your” refers to the Tenant for subscriptions, billing, Workspace ownership, Tenant data, business obligations, or commercial responsibility, and to the User for account access, credentials, conduct, security, or use of the Services. A User accepting these Terms for a Tenant represents that the User has authority to bind that Tenant.

Owners and administrators control invitations and role permissions. Tenants are responsible for their Workspaces, invited Users, permissions, business operations, customer relationships, data, policies, and legal compliance. Users protect credentials, follow acceptable-use rules, and act only within their authority. Access to one Workspace never grants access to another. A personal subscriber is both the Tenant or subscribing customer and Account Holder. An employee, consultant, assistant, or administrator may act for a Tenant without personally owning its Workspace. A Tenant Customer is not automatically a Tenant, Workspace member, or Atuule customer, and a Public Visitor is not a subscribing customer merely by viewing the website.

3. Subscriptions and tenant transactions

Atuule may charge tenants for subscriptions, workspace plans, usage, AI credits, communications, storage, domains, media budgets, add-ons, and agreed managed or professional services. Current prices, intervals, limits, renewal, cancellation, refund, tax, and order details appear on the applicable plan or order. Failed payment may lead to downgrade or suspension. No plan or service guarantees a commercial result.

Tenant-to-Atuule payments cover software, usage, add-ons, or agreed services. Tenant-to-customer transactions remain the tenant’s own commercial dealings. Atuule does not automatically become the contracting seller or merchant for tenant transactions, payment custodian, bank, lender, wallet, deposit holder, escrow provider, money-transfer operator, loan approver, fund disburser, insurer, or logistics operator for a tenant. Any tenant payment processing must use an approved lawful structure; Atuule does not hold, release, or safeguard tenant transaction funds unless a separately approved written arrangement expressly applies.

4. Tenant content, privacy, and security

Tenants retain ownership or control of lawful branding, domains, site and catalogue content, records, correspondence, documents, workflows, generated business assets, analytics, and operational data, subject to third-party rights and law. Tenants grant Atuule a limited licence to process that content as reasonably necessary to provide, secure, support, improve, and protect the Services.

Tenant data is logically isolated by workspace and protected by authentication, roles, permissions, and server-enforced boundaries. Atuule may process tenant-controlled personal data as a service provider or processor. Carefully selected subprocessors may process data across borders subject to applicable law and safeguards. No security system guarantees absolute security. Deletion and export are subject to published procedures, backups, audit records, and legal retention duties. See the Privacy Policy and Data Deletion Instructions.

5. AI and generated assets

AI proposes, people approve, deterministic code executes. Njavwa and other AI tools may be inaccurate, incomplete, biased, or unsuitable. Tenants must review output and approve consequential financial, legal, employment, medical, advertising, payment, messaging, and customer-facing actions. AI output is not legal, financial, medical, lending, compliance, or other professional advice. AI use may consume allowances and involve configured providers.

Generated sites, portals, and mini-apps remain drafts until preview, review, approval, and publication controls are complete. The relationship is tenant → workspace → generated asset → build → deployment → domain. Generated apps use approved scoped capabilities and never receive service-role access. Publication, export, domains, and hosting may depend on plan, review, approval, and technical limits.

6. Integrations and acceptable use

Integrations may include payment, messaging, email, SMS, WhatsApp, Telegram, Google, Meta, Microsoft, WooCommerce, Cloudflare, GitHub, AI, and other providers. Third-party terms, fees, data practices, availability, and limitations apply. Optional growth, advertising, campaign, creative, analytics, or operational support services are separately agreed. Subscription charges, service fees, media budgets, and AI credits are separate unless expressly bundled; Atuule does not guarantee leads, sales, revenue, customer acquisition, advertising performance, approvals, reach, rankings, or third-party outcomes.

Users must not conduct illegal or fraudulent activity; bypass tenant isolation, roles, security, or limits; upload malware; unlawfully process personal data; impersonate others; send unauthorised marketing; harass or threaten; scrape outside approved APIs; infringe rights; or use generated apps for unapproved external actions.

7. Intellectual property and availability

Atuule owns its name, marks, software, interface, templates, documentation, and infrastructure. Tenants retain their content and data rights. Third-party assets remain under their licences. White-label, OEM, source-code, export, and resale rights require a written agreement.

The Services are provided subject to maintenance and temporary outages. Beta, pilot, preview, and experimental features may change or end. Not every roadmap item will be released. Atuule may restrict features for safety, law, provider rules, abuse, or cost control while using reasonable efforts to preserve access and export options.

8. Suspension and closure

Atuule may suspend or terminate for non-payment, material breach, fraud, abuse, security risk, unlawful activity, provider or regulatory requirements, or threats to isolation and platform integrity. Cancellation follows the applicable plan. Where supported, a reasonable export period will be stated before deletion where appropriate, except when immediate action is required. Retention and deletion remain subject to backups, legal holds, audit records, security needs, and applicable law. See Data Deletion, Privacy Policy, Acceptable Use, and Cookie Settings.

9. Disclaimers, liability, and indemnity

To the extent permitted by law, Services are provided “as available” and “as is.” Atuule does not guarantee uninterrupted, error-free, completely secure operation or the legality, accuracy, quality, performance, or success of a tenant’s business, content, products, services, integrations, or AI output. Tenants remain responsible for decisions, compliance, approvals, transactions, and customer relationships.

To the maximum extent permitted by law, Atuule’s aggregate liability arising from the Services will not exceed the fees paid or payable by the relevant Tenant to Atuule during the twelve months preceding the event giving rise to the claim. Neither party is liable for indirect or consequential loss to the extent such exclusion is lawful. Nothing excludes liability that cannot lawfully be excluded. The Tenant will indemnify Atuule against third-party claims arising from the Tenant’s content, business, customers, unlawful use, breach of these Terms, or connected services, except to the extent caused by Atuule.

10. Zambian law and contact

These Terms are governed by the laws of the Republic of Zambia, subject to mandatory rights. Parties should contact Atuule, attempt good-faith informal resolution, then use mediation or the courts of Zambia as legally appropriate.

Atuule Marketing Agency Limited
Email: admin@atuule.com
Phone: +260 968 373 423
Operations Office: Chitongo Market, Choma–Namwala Road, Namwala, Zambia
Postal Address: P.O. Box 004, Namwala, Zambia